About

MOOC-it.com is a website that was built for tracking my personal MOOC exploration journey, which leads to my PhD thesis on such topic.

I am Jingjing Lin, an entrepreneur in the field of eLearning and educational technologies. I am working full time on my Swiss startup – Aha Education Sagl, based in Lugano, Switzerland. Before that, I was a PhD candidate at the Faculty of Communication Sciences at the Università della Svizzera italiana (USI, University of Lugano). I focused the research interests mainly on eLearning in particular within the area of MOOCs (Massive Open Online Courses).

Raised up in China, I received my bachelor degree in the area of management from the Harbin Engineering University, China. Afterwards, I moved to Hong Kong for master programme study specializing in eLearning. In the following four years after my graduation from The University of Hong Kong (HKU), I continued to serve in the Hong Kong communities by contributing in various projects closely related to eLearning in both the industry sectors and the local universities.

In January 2018, I passed my oral defense of the PhD thesis at Università della Svizzera italiana and graduated after the 3-year PhD study period.

You can see my research contributions such as:

Publications completed:

  • Lin, J. (2018). Exploring the experiences of instructors teaching massive open online courses in tourism and hospitality (Doctoral dissertation, Università della Svizzera italiana). Retrieved from http://doc.rero.ch/record/306564.
  • Lin, J., Cantoni, L., & Murphy, J. (2018). MOOCs in tourism and hospitality: a review. Journal of Teaching in Travel & Tourism, 1-19. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/15313220.2018.1428505.
  • Lin, J., & Cantoni, L. (2018). Decision, implementation, and confirmation: experiences of instructors behind tourism and hospitality MOOCs. The International Review of Research in Open and Distributed Learning19(1). Retrieved from http://www.irrodl.org/index.php/irrodl/article/view/3402/4493.
  • Lin J., Cantoni L., Kalbaska N. (2016) How to Develop and Evaluate an eTourism MOOC: An Experience in Progress, e-Review of Tourism Research (eRTR), 7:1-5
  • Lin J. (2016) 互联网里的旅游与服务业培训:慕课(MOOC)现状 (Tourism and hospitality training on the internet: A state of art in MOOCs), 旅游学刊 (Tourism Tribune), 31 (5):10-14
  • Ng M., Lin J. (2016) Testing for mediation effects under non-normality and heteroscedasticity: a comparison of classic and modern methods, International Journal of Quantitative Research in Education:24-40
  • Lin J., Cantoni L. (2017) Assessing the Performance of a Tourism MOOC Using the Kirkpatrick Model: A Supplier’s Point of View. Information and Communication Technologies in Tourism 2017. Springer.. Information and Communication Technologies in Tourism 2017. ENTER 2017. 24-26 January, 2017
  • Lin J., Kalbaska N., Tardini S., Decarli Frick E., Cantoni L. (2015) A Journey to Select the Most Suitable MOOCs Platform: The Case of a Swiss University. Association for the Advancement of Computing in Education (AACE), Norfolk. Ed-MEDIA 2015. Montreal (Canada). June 22-26, 2015. ISBN 9781939797162

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